Manifesto
Manifesto
Attina: The Operating System for Service Economy
Attina: The Operating System for Service Economy
Attina: The Operating System for Service Economy
Service businesses run the real economy.
Service businesses run the real economy.
Service businesses run the real economy.
They teach, heal, repair, move, clean, train, host, and care.
They don’t sell products — they sell time, attention, and expertise.
They teach, heal, repair, move, clean, train, host, and care.
They don’t sell products — they sell time, attention, and expertise.
They teach, heal, repair, move, clean, train, host, and care.
They don’t sell products — they sell time, attention, and expertise.
Yet the software they rely on was never built for how services actually work.
Service software breaks as businesses grow.
Not because founders lack ambition.
Not because operators lack discipline.
But because the software itself was never designed to handle real‑world variation.
Yet the software they rely on was never built for how services actually work.
Service software breaks as businesses grow.
Not because founders lack ambition.
Not because operators lack discipline.
But because the software itself was never designed to handle real‑world variation.
Yet the software they rely on was never built for how services actually work.
Service software breaks as businesses grow.
Not because founders lack ambition.
Not because operators lack discipline.
But because the software itself was never designed to handle real‑world variation.
As Service Scales
As Service Scales
As Service Scales
workflows multiply
exceptions become normal
tools fragment
humans patch the gaps
workflows multiply
exceptions become normal
tools fragment
humans patch the gaps
What should create leverage instead creates friction.
And eventually, the system stops being a source of truth.
What should create leverage instead creates friction.
And eventually, the system stops being a source of truth.
What should create leverage instead creates friction.
And eventually, the system stops being a source of truth.
As Service Scales
As Service Scales
As Service Scales
workflows can be fully pre‑configured
variation is edge‑case behavior
complexity can be pushed onto users
workflows can be fully pre‑configured
variation is edge‑case behavior
complexity can be pushed onto users
That works at 10 customers.
It starts to fail at 100.
That works at 10 customers.
It starts to fail at 100.
That works at 10 customers.
It starts to fail at 100.
The result is UI bloat, brittle rules, manual overrides, and teams compensating for software instead of being empowered by it.
The result is UI bloat, brittle rules, manual overrides, and teams compensating for software instead of being empowered by it.
The result is UI bloat, brittle rules, manual overrides, and teams compensating for software instead of being empowered by it.
Our Belief
Our Belief
Our Belief
Services don’t need more features.
They need foundational infrastructure.
Services don’t need more features.
They need foundational infrastructure.
Infrastructure That
Infrastructure That
Infrastructure That
understands what is stable
allows what must vary
resolves decisions at runtime
and stays coherent as complexity grows
understands what is stable
allows what must vary
resolves decisions at runtime
and stays coherent as complexity grows
Software should adapt to the business — not force the business to adapt to software.
Software should adapt to the business — not force the business to adapt to software.
Software should adapt to the business — not force the business to adapt to software.
Our Approach
Our Approach
Our Approach
At Attina, we separate what is always true about a service from what can vary in the real world. This allows us build one platform that works across service businesses, without exploding into configuration, forks, or UI sprawl.
At Attina, we separate what is always true about a service from what can vary in the real world. This allows us build one platform that works across service businesses, without exploding into configuration, forks, or UI sprawl.
Attina is Not an app, not a collection of tools.
It's an Infrastructure.
Attina is Not an app,
not a collection of tools.
It's an Infrastructure.
Attina is Not an app, not a collection of tools.
It's an Infrastructure.
Who This Is For?
Who This Is For?
Who This Is For?
Attina is for service builders who:
have felt software break as they scale
are tired of stitching tools together
want systems that work with their business, not around it
Attina is for service builders who:
have felt software break as they scale
are tired of stitching tools together
want systems that work with their business, not around it
And for partners who believe the next great platforms will be built on infrastructure, not interfaces.
And for partners who believe the next great platforms will be built on infrastructure, not interfaces.
Our Long-Term View
Our Long-Term View
Our Long-Term View
Commerce got its operating system.
Services never did.
Commerce got its operating system.
Services never did.
We believe that changes now.
We believe that changes now.
We believe that changes now.
Operating System for Service Economy
2025@Attina All rights reserved.
Operating System for Service Economy
2025@Attina All rights reserved.
Operating System for Service Economy
2025@Attina All rights reserved.
Operating System for Service Economy
2025@Attina All rights reserved.